Client
Gloat
Industry
HR tech
Project type
Campaigns, Animation, Content Marketing
Gloat Marketing
Gloat is at the forefront of transforming workforce agility and talent management. Our creative work reimagined how Gloat connects with its audience—showcasing a blend of innovative storytelling, engaging visuals, and strategic content.
Brand video
Redefining the Brand Narrative
With Gloat’s product suite expanding, we refreshed the brand video to capture the evolving vision and broader market promise. This new video not only introduces Gloat to untapped audiences but also clearly explains our mission and values. The work was recognized with a VOTD award for exceptional motion design.
My role: Art direction, project mangment.
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Skills planner and Studio commercial
Skills planner and studio feature launch
So what is this GenAI?
Building on our established narrative, we introduced a playful yet powerful campaign that delved into Gloat’s advanced features. By leveraging humor and addressing real HR challenges, the campaign spotlighted how Gloat helps leaders identify critical roles, bridge skill gaps, and strategically reposition talent. We even secured a unique domain—1-800-GLOAT.com—as an engaging Easter egg that led viewers to a deeper dive into the campaign’s themes.
My role: Art direction, digital design.
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Skills planner and Studio commercial
INSPIRED VIDEO SERIES
Celebrating End User Success
As part of a customer marketing initiative, the team set a goal of finding and documenting amazing end-user stories.
We created a series capturing inspiring customer stories. These videos have become a trusted asset for internal advocacy, fostering broader platform adoption. The series, with its innovative “work pixelation” visual motif, dissects complex work narratives into relatable, bite-sized stories that illustrate the transformative impact of Gloat.
My role: Art direction.
the series became a valubale asset in demonstrating the impact the platform can have on individuals lives.
Microsoft teams integration launch
Integrating Innovation into Daily Workflow
As the pioneer in embedding talent marketplace capabilities into everyday tools, Gloat broke new ground with its Microsoft Teams integration. Our creative campaign used humor to underline how traditional HR approaches can sometimes miss the mark, while our pre-launch social buzz—sparked by a playful giveaway—drove enthusiastic engagement.
My role: Art direction, digital design.
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Microsoft team integration commercial
Jun 2022/21 | funding announcements
Funding Announcements That Inspire Confidence
To mark pivotal funding rounds, we developed dynamic banner campaigns that conveyed both the excitement and strategic vision behind Gloat’s growth.
My role: Design and animation.
Series D | June 2022
Series C | June 2021
Content marketing
Empowering Content Marketing Initiatives
Gated Assets, Webinars, and Beyond.
Gloat’s commitment to thought leadership is evident in its rich content strategy. From monthly guides and live webinars to expertly designed PDFs and banners, our work has helped position Gloat as a go-to resource in HR tech.
My role: Art direction, digital design.
