Gloat.com
The evolution of the gloat website
2022 | Website refresh
In mid‑2022, Gloat’s website needed a change
The brand required a refreshed online presence to better showcase its expanding product capabilities. As the product evolved to include a broader range of tools, our positioning strategy needed to reflect these new offerings. Through competitor research, we discovered that what truly set Gloat apart was our customers—their scale and the way they spoke about us. With this insight, we placed our clients at the forefront, giving them a powerful voice.
My role: Art direction, project management, and web design.
We produced a series of high‑quality video testimonials to highlight Gloat’s product champions.
Out with the Old, In with the New
We relaunched the product positioning around two key pillars:
Talent Opportunity Marketplace
A platform that enables users to discover and create opportunities—including gigs, positions, learning experiences, mentoring, and more—within their organization. This platform features an advanced matching algorithm powered by AI, which leverages user aspiration data, platform engagement, and workforce intelligence.Workforce Intelligence
A comprehensive analytics and insights platform that empowers leadership and HR to gain an in‑depth understanding of their workforce’s skills, capabilities, and overall performance—benchmarked against market standards.
SOME stats
2022
Website refresh
In demo form submisions the month following the launch
More than double the month prior
the month following the launch
the month following the launch
In comparison to the month prior
Traffic increase from H1 to H2
2021 | Website redesign
Brand redesign
As part of the rebrand, I redesigned the website to align with our new brand identity. Research indicated that the broader market’s biggest challenge was a lack of agility and speed. In response, we developed a dynamic visual language featuring bold, energetic elements to convey these qualities.
My role: Art direction, project management, and web design.
From a talent marketplace to a complete workforce agility platform
Originally, Gloat functioned solely as a talent marketplace. The updated product positioning shifted the focus to encompass four dimensions of agility, each supported by distinct product offerings.
SOME stats
2021
Website rebrand
the month following the launch
the month following the launch
More than double the month prior
The evolution of the gloat website
Home page
Product section
Use case pages
