Gloat.com
The evolution of the gloat website
2022 | Website refresh
In mid-2022 gloat's website needed a change
The brand needed to adjust the website to better represent the product capabilities.
With the product branching out into different sets of tools a Gloat’s product positioning needed to change. Which called for an extensive refresh of the site content and design. And so we set out to find what separates Gloat from its competition, and competitor research showed that it was our customers, their scale, and how they spoke about us.
So we put the clients in the front and gave them a voice.
Art directed by me.
Designed in collaboration with the whole team.
Video by Raz Elispur.
We created a series of high-quality video testimonials to put gloat’s product champions at the center.
Out with the old in with the new
Relaunched the product positioning with 2 product pillars:
- Talent Opportunity Marketplace – a platform that allows users to find and create gig/position/learning/mentoring and more opportunities within their organization, with an advanced matching algorithm based on AI recommendations supported by the user aspirations data, their actions within the platform, and the workforce intelligence suit data.
- Workforce Intelligence – A full analytics and insights platform allowing the leadership and HR of the client to get an in-depth look into their workforce, their skills and capabilities, and
- full compression of their workforce using market benchmarks.
SOME stats
2022
Website refresh
In demo form submisions the month following the launch
More than double the month prior
the month following the launch
the month following the launch
In comparison to the month prior
Traffic increase from H1 to H2
2021 | Website redesign
Brand redesign
As part of the rebrand, I also redesigned the website accordingly.
The brand research showed the broader market’s biggest pain point at the time was agility and speed. with that in mind, the newly developed visual language emphasized dynamic and bold visuals in order to convey this message.
Art directed by me.
Branding with “Atreo”.
From a talent marketplace to a complete workforce agility platform
before gloat was only a talent marketplace.
The new product positioning revolved around the 4 agilities with different product offerings in each category.
SOME stats
2021
Website rebrand
the month following the launch
for the virtual event
More than double the month prior
The evolution of the gloat website
Home page
Product section
Use case pages
